Today I was reading an article via HBR blog (by Jack Hughes), "What Value Creation Will Look Like in the Future". According to the piece, “value creation in the future will be based on economies of creativity” and we will need to understand how to manage this creativity: “organizational structure will have to change to meet the new reality of creativity as a core component of value and continuous innovation as the mechanism to sustain it”.
I agree with this. Creativity should be part of our organisations' DNA.
That read made me start reflecting on the concept of creativity itself. According to wikipedia:
“It refers to the phenomenon whereby something new is created which has some kind of subjective value (such as an idea, a joke, a literary work, a painting or musical composition, a solution, an invention etc.). It is also the qualitative impetus behind any given act of creation, and it is generally perceived to be associated with intelligence and cognition”.
When it comes to organisations, wikipedia also reports the following: “It has been the topic of various research studies to establish that organizational effectiveness depends on the creativity of the workforce to a large extent. For any given organization, measures of effectiveness vary, depending upon its mission, environmental context, nature of work, the product or service it produces, and customer demands. Thus, the first step in evaluating organizational effectiveness is to understand the organization itself - how it functions, how it is structured, and what it emphasizes. Amabile argued that to enhance creativity in business, three components were needed: Expertise (technical, procedural and intellectual knowledge), Creative thinking skills (how flexibly and imaginatively people approach problems), and Motivation (especially intrinsic motivation).”
If we accept this and want to create value while contributing to the effectiveness of our organisations, then we need to start thinking of using our creativity to help innovate.
Can we all be creative and therefore contribute to the success of our organisations? Nowadays, fortunately many experts on the field say, “yes!”. While in the past creativity was seen as something possessed only by special gifted people, today it is seen as the potential domain of everyone.
In this video via TED Talk, David Kelley – founder of IDEO and committed to help “unlocking the creative potential of people and organizations to innovate routinely” - suggests precisely this, while offering advice to build the confidence necessary to create.