Sunday, 27 October 2013

Twitter and internal communications content

Which internal communication content have you shared on Twitter recently?

Twitter can be a powerful social tool for any internal communicator. While it is an external platform, not for this it should be easily abandoned by internal communications professionals. In fact, differently from an enterprise social network (ESN), Twitter is not meant to build private conversations inside the organisation (not now at least). However, the platform can provide an outstanding amount of knowledge and connections that the internal communications profession can benefit from.

Taking part on specific internal comms #conversations, following experts on the subject, finding out and being aware of the latest news, events, training courses, case studies, research: these are just a few ways in which internal communicators could use and benefit from Twitter. By using the tool purposefully and meaningfully, they can build up their expertise and bring it back to their own professional and organisational lives.

What a better opportunity and value for an industry which may sometimes feel isolated?

So in the name of the social filtering, within these marginalia I would like to share a few of the internal communications resources that I posted on Twitter during the past days.

While each tweet was of course created within the allowed 140 characters, the links gave access to the whole content (forgive me if that was very obvious to you) from which I have extracted the below pieces of information, thoughts and quotes:

Innovation and internal communications

Creating innovation within a large organisation takes a mix of determination, provocation, experimentation and political savvy...It is human energy that drives innovation” - @Matt Kingdon, source: simply-communicate



Innovation has to become a distributed activity happening across the board, deeply embedded culturally. And that is greatly helped by having social tools which are tailored to support the specific activities related to innovative thinking. Those activities include idea creation and sharing, gathering feedback on ideas, and then moving ideas into reality by active and direct execution.” - @StoweBoyd, Source: Gigaom Research

Knowledge workers collectively make the relationship capital that creates value in the network era. They need to be not just knowledgeable, but creative as well.” - @Hjarche, Source: Life in perpetual Beta

I'd rather work with people brave enough to embrace possible futures.” - @ThisisSethsBlog, Source: Seth's Blog

Narratives can create a very different world, one where pressure evolves from a source of stress to a source of excitement, calling us to achieve even more of our potential, both as individuals and collectively. By drawing out the passion that lies dormant within most of us, narratives can help us to accomplish things that we would have never believed possible.” - @jhagel, Source: Edge Perspectives

Social Business and ESNs

Social businesses evolve through a series of stages that ultimately align social media strategies with business goals.” - @BrianSolis , Source: simply-communicate

Social collaboration technology can empower employers and employees alike by instilling social media into professional communications, thus bringing in faster ways to accomplish tasks leading to improved employee productivity.” - Source: InformationWeek

Digital as an approach should be engaging. Communicating digitally needn’t be something we’re afraid of at work.” - @AnthonySimon, Source: Government Communication Network

The future of learning will rely on trusted “social curators of knowledge” who help to pull together only the most valuable information.” - @BryanKramer, Source: Brian Kramer's Blog

Internal communications: market, EI and financial performance

What’s happening in the internal comms market? The key trend we are seeing at the moment is a move away from tactical delivery towards a business partnering approach. As internal comms matures as a specialism there is an increasing awareness of the strategic role it can play.” - Interview by @SilviaCambie, Source: simply-communicate

"Our leaders are increasingly exposed to their colleagues who in the past they may not have had direct contact with. The discussions they enter into now, and how they take part in them, will distinguish them as authentic, credible leaders or not, and this is where EI will really play out. Not only do they need to gear up for a faster pace of discussion, but they need the ability to react swiftly, appropriately and publicly in a way that fosters conversation and demonstrates understanding of the issues raised.” - @RebecHilliard, Source: simply-communicate

Internal communications helps drive organizational financial performance and other key business results, and enhances organizational reputation.” - Source: SIS-CON MEDIA

How about you? Have you shared or found any useful internal communication content on Twitter recently?