Sunday, 5 April 2015

Novozymes crowdsources innovation - SMiLE London video



At SMiLE London 2015 I interviewed Frank Hatzack, the Head of Innovation Development at Novozymes.

Hatzack launched COLIN 4 years ago: a Nosco-based social platform that combines collaboration with innovation at the biotechnology company. Since its launch in 2011, 35 campaigns have been developed leading to breakthroughs and new products. Now COLIN is being rolled out across all 1,800 blue and white collar Novozymers to run 4 online ideation activities to get everyone's input on long-term strategy.

Hear how Hatzack has helped nurture the platform, the role of the 'Screen Teams' and the extraordinary return on investment that Novozymes is enjoying.

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An original version of this article appeared on simply-communicate